How Often to Post on Each Social Media

Posting on social media is simple. In its most basic form: Take photo, select photo, upload photo, sorted.

The real challenge with social media is creating worthwhile, engaging content and posting frequently enough to connect with your audience but not posting so much you oversaturate your profiles and alienate your followers.

So we’ve made a guide to help you post the right amount and at the most opportune times.

Twitter

Twitter can sometimes feel like screaming into the void. Its algorithm is designed for an ease of use scroll format on mobile devices.  This means posting too few tweets will mean they get swept away with the noise, too many will spam a follower’s feed and make them quickly contemplate unfollowing.

Posting three times a day is considered low, but these posts can still be effective if posted at the right time. Twitter usage spikes between 12-2pm Monday-Friday because that’s when everyone decides to check their feed as they tuck into their sandwiches on their lunch break.

15 tweets a day is recommended but it can vary massively depending on your content. If you’re interacting with hashtags or engaging with followers and splicing that with intermittent self-promotion, 15 almost becomes an easy to surpass.

However, if your tweets are just single format, recycled, marketing tweets 15 of those a day are going to annoy your followers fast as they’ll see too much of you and too much ‘advertising’ from you and unfollow.

Research suggests the absolute pinnacle of activity on twitter is actually 1pm on Thursday. So if you’re light on your tweeting, you want to be scheduling them for around this marker.

If you’re at the other end of the scale and operate near 30 per day, you want a thin spread or risk losing your audience.

Facebook 

Without the hassle of cramming your content into 140 characters, Facebook gives you far more range with what you can create. Your posts can be longer, you can post more than four photos, add widgets and buttons and make your content incredibly accessible, targeted and interactive.

So with this platform, it really is quality over quantity. Facebook’s algorithm isn’t chronological nor is it down to who you interact with the most. The mother of all social networks uses complex calculations, including like and share ratios, to ensure as many people see your content as possible.

Boosting posts is also an option with this platform. Facebook is a lot more personal than Twitter. Everyone has their details stored on their profile and this information can be used to target specifically who you want to reach. Select the right parameters, make sure your content is engaging and you’ll have interaction in no-time.

Whilst the algorithm is different to Twitter, the peak usage is very much the same. Over the years Facebook has become more and more scroll friendly. As such, content can be seen and digested fast; the time for this being between 12-2pm, again, whilst most people are on their lunch breaks.

You should aim to post once a day between that time frame. Any posts you plan for the weekend should be given specific consideration towards your target audience. When are they most likely to be busy during the weekend and thus unlikely to see your content? and vice-versa.

Instagram

Instagram is different to other social networks in its algorithm. As of a year ago (although not everyone is aware of this) they changed their algorithm so posts appear at the top of your feed depending on who you interact with the most.

It’s therefore paramount your content is engaging and timed perfectly. Unlike other social networks, Instagram usage peaks in the evening between 6-7pm. This is assumed its down to its more laid-back nature fitting into a post work atmosphere. 

For a more in-depth look into getting the most out of Instagram, click here.

LinkedIn

LinkedIn is, in essence, very similar to other social networks such as Facebook. Profiles and feeds are very similar, it’s just far more formal and very business orientated. For the most part everyone interacts with each other at arm’s length; engaging as if we’re all competing for the same job at a group interview.

Therefore, it’s a no-brainer your content should also be professional, well produced and to the point.

It’s a professional platform, so the content you can produce for it is already dictated to you and as such your content wants to be scheduled for outside of work hours or lunch breaks. Don’t expect huge interaction or huge followings here. You shouldn’t log in expecting customers instead use it to promote yourself and get new clients (there is a huge difference!) as well as a platform to headhunt new staff.

Managing social networks can be difficult, time consuming and seems pointless when not done correctly. In our modern society, negating an online presence or operating a poor one only drives your customers/clients to your competitors. If you instead decided to do social media right, you'll soon reap the results.

If you’re struggling to operate successful social media campaigns, contact us using the form below. 

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