Mercedes Benz use Instagram in style!

Car customisers on car manufacturers’ websites is conventional, but Mercedes is now bringing this feature to Instagram to promote its new car among the millennial crowd.

The automaker, with help from Razorfish, is introducing 'build your own GLA' which lets users create their own custom versions of the car. Users choose their preferences from among its different components, such as colour, wheels, roof and grill options. All of these components have their own accounts and a number of options to pick from, and users can easily navigate from one component to the next seamlessly and step-by-step just by tapping their mobile screens. There are 132 possible unique configurations of the car, depending on what options users settle for. Those who so prefer the online experience, can also build their own personalised models on Mercedes’ website.